North Star Web Services LLC
I, Laura Lynch from North Star Web Services, have been watching the outcome of Google’s Farmer update with their algarithym for about a month now. Many of my clients have chosen to revise their SEO while others never have. Some businesses required such a big hit that that they had to reduce their workforce by 10% (Mahalo).
I cannot stress how important taking this seriously is! Avoid being cheap, purchase the optimization that will keep you in play. NorthStarWebServices will help you do just that. I came across the following article and thought that it should be shared. Google announced what may be one of the biggest changes to their algorithm yet ultimately.
Notice the vocabulary being used. That means it’s not only individual posts or pieces of content will be penalized for being deemed “low-quality” but whole websites. The announcement also mentions “low-value add for users” and sites that “copy content from other websites.” The mark? Content farms, to start out. These sites can be found and profit predicated on volume. The more content produced (often for a pittance) the better they do – or did.
To most observers and users, this concentrate on volume led to millions of low-quality pieces of content cluttering the search engine pages (SERPs). The writers producing content for these content farms are paid predicated on views largely. No indexing in Google, no views. No views, no pay. Sites such as Yahoo Contributor Network and those of Demand Media (including eHow) fit the bill, to be sure.
The update will also impact Bing and every other search engine. Put Simply, if Google’s results get better in the eye of users, Bing and the others cannot afford to be looked at as having inferior results. Without question, the focus is now on producing original, quality content. So-called scraper sites are doomed.
But even bloggers need to be careful about posting content that might be considered “low-quality” or that which could be looked at to be a simple re-publishing of existing content. More than ever Now, the focus seems to be shifting toward quality, not necessarily quantity. In every, this update should be a good thing for the Web – both for users and the ones who work tirelessly to create quality content.
The first priority for every business is to keep a constant watch on your analytics. Are your amounts sliding for keywords of which your site ranked highly previously? Are overall numbers dropping? Not Hopefully. But there are some things that can be done to make sure your traffic will not suffer.
- Conduct Contests and Promotional Activities
- Nrelate Related Content
- Click Start on the Taskbar
- Confirm all your appointments
- Determine guidelines for communicating with key stakeholders and executives
Be aggressive about building your user bottom. Search is powerful but it’s not the only path to ensure visitors to your website. Build a strong following on interpersonal work and networks hard to increase email sign-ups and newsletter clients. Solicit quality one way links. Top quality links shall stay a pivotal element in search engine ranking positions. Be diligent about networking with like-minded content producers and work to get links – quality links, including those with keyword-rich anchor text.
In no chance is it recommended to buy links. Produce varied types of content. Search engines such as a little variety. And a company blog, consider producing video for a YouTube channel, a photo log on Flickr, or a podcast on iTunes. Hire a good article writer. This open public demand quality content might warrant the hiring of a skilled article writer for some businesses. Well-written, compelling content tends to attract links, garner social mentions and spread through online communities. Understand that today’s skilled writer also knows how to produce SEO-friendly content.
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